Initially, we only worked on Warrior’s lacrosse business, but after years of proven success, they invited us over to the hockey side as well. With hockey players on our team, we RSVP’d with a “Hell yes!” That led to years of working with some of the NHL’s biggest stars in releasing Warrior’s latest sticks.
Warrior Hockey
Services
Campaign Strategy
Film Production
Photography
Packaging
Copywriting
Social Media Strategy
Hockey with a storyline.
For the Alpha DX, Warrior wanted players to know that this stick was optimized for both power and accuracy - giving players a powerful shot that’s on target. To deliver the message we created the storytelling “Power. On.” campaign.
Production Partner: Vagrants
We put a hockey stick on the endangered species list.
Advertising across hockey products is a bit stale, all following the same formula. Payers skating around in a rink, a little shooting, a little passing, add some music – done. Not this time, we said. And that led us to… the middle of nowhere. A great place to be.
We came. We saw. We laughed.
While we love making beautiful imagery, we also enjoy making light hearted pieces. From dressing pros in ridiculous costumes to making up songs and working with Instagram influencers, we’ve had ourselves some good times.
