If you ask us, the most dynamic southern duo of all time is low-country living and high-class Old Fashioneds. Unfortunately, crystal decanters and mixologists don’t often make their way to the dock, bonfire or backcountry. That’s where Southern Tailgate comes in.

Southern Tailgate

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Identity
Packaging
Photography

This ain’t your Grandma’s cup of whiskey

It’s a ready-to-drink cocktail for the aristocrat in us all who enjoy a damn good beverage without all the fuss and frills. It’s both laid-back but high class just like life in South Carolina.

Inspired by the low country

The typography was inspired by vintage auto signs of the south and a subtle palmetto icon gave nod to the brand’s Charlestonian roots. If you listen closely, you can hear the breath of a smoldering cigar as an old sport named Emmett shifts in a worn leather chair. Then again, you’re supposed to look at pictures not listen to them so quit dilly-dallying and keep browsing.

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