When our best beer buds at Trillium told us they were getting into some seltzers, we asked what time the party started. Their silent responses said it all. The next day we got to work designing their new crafted seltzer line: SOAK.
Soak Seltzer
Services
Identity
Packaging
Now That’s What We Call Seltzer: Volume 1
Hard seltzer is a saturated market, but not for those made with real, farm-fresh fruit. It was this key differentiator, real fruit, that inspired everything in our development – from the name to the color palette and, of course, the logo.
A Trillium original unlike anything before.
In order to connect SOAK to the Trillium parent brand, we sought to maintain a crafted farmhouse feel throughout. The classic logo type embraced a stencil-like look as if it could have been painted on the side of a fruit crate. We also illustrated the front icon and leaf-scapes in the same style as the Trillium flower to maintain visual connectivity in a totally unique package.
