It’s cool having a global footwear icon in your backyard. Especially when you get to work with them. Extra especially when you get to help them make their debut into a sport.
New Balance
Services
Campaign Strategy
Film Production
Photography
Social Media Strategy
Experiencial Design
The first cleat made for lacrosse.
The Freeze was the first cleat to be specifically designed for the sport of lacrosse – something we made sure players knew was long overdue, and also solidified New Balance’s unmatched commitment to the sport.
Cold you can’t catch.
The Freeze was so hot that New Balance sold out of every pair on their website within days of our campaign launch. Other footwear brands have been playing catch-up ever since.
The success of Freeze led to the Burn, naturally.
With New Balance immediately establishing themselves in lacrosse, they seized the opportunity to create yet another line of lacrosse cleats. Enter: The Burn.
We like to outdo ourselves.
Just when we thought a product launch couldn’t have gone any better than our Freeze launch, New Balance challenged us to one up ourselves. What ensued was a massive production across two brands at Red Bull stadium with lacrosse’s most well-known and influential player, Paul Rabil.
