Soda has a bad rap. Culture Pop wants to change that. So we set out to help people look at soda in a new light. Because soda itself isn’t bad for you, it’s all about what you put into it. Really.

Culture Pop

Services

Creative Direction
Campaign Strategy
Film Production

Good for you, soda.

Since its birth in the late 18th century, soda’s recipes have come to include artificial sweeteners, coloring dyes, and ingredients you can’t pronounce. But we want people to look at Culture Pop and say, “You’ve come a long way. Good for you, soda.” Because as it turns out, there can be such a thing as good-for-you soda.

Giving soda a makeover.

Who better to defend and promote soda than soda itself? By personifying soda and using it as a storytelling device, we were able to give soda a voice of its own. By infusing our characters with Culture Pop’s fun, feel-good brand, we were able to deliver educational components in an entertaining way.

  • Animation Partner: NiceShit Studio
    ECD: Jon Casey & Kevin Cimo
    Agency Producer: AJ Batts
    Sound Design: Dave Shaw
    Character Voices: Jill Shaw

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