6 years ago our friend Bill came to us with an idea – tasty, craft non-alcoholic beer. The more we thought about it, the more genius we realized it was. What’s that you say? We’re geniuses for recognizing the genius that became Athletic? Your words, not ours.

Athletic Brewing Co.

Services

Naming
Branding
Packaging
Film Production
Campaign
Illustration

Athletic, great name.

Or at least we think it is. But we might be a bit biased since we came up with it. Sometimes names are just that – names. But sometimes names can influence a brand’s entire direction…

We set out to redefine beer.

Beer has long been associated with specific times and places – but remove the alcohol and suddenly it’s free to spread its wings. It’s beer Fit For All Times.

  • Director/Photographer/Drone Operator/Editor/Colorist: Dave Shaw
    VFX: James Dunoyer
    ECD: Jon Casey & Kevin Cimo
    CD: Amanda Roberts & Emily Nollet
    Agency Producer: AJ Batts

    Production Services: Stept Studios
    DP: Will Desena
    EP: Blake Greenbaum
    Producer: Rob Crenson
    PM: Emma Stehli
    1st AD: Cody Boesen
    Art: Carolina Benitez
    HMU: Sasha Borax

From 0 to 60 million/year.

We started working on Athletic before they brewed a single beer. Now they’re brewing nearly 60 million/year. Whiplash never felt so good.

It’s been a wild ride.

Athletic has been named to TIME's 100 Most Influential Companies, Fast Company's Most Innovative Companies, and Financial Time's fastest growing companies.

We’ve taken beer to places it’s never been.

To mountain tops, college sports fields, ironmans, and… children’s books.

  • ECD: Jon Casey & Kevin Cimo
    CD: Amanda Roberts & Emily Nollet
    Agency Producer: AJ Batts
    Director/Photographer/Drone Operator/Editor/Colorist: Dave Shaw

    Production Services: Shibby Stylee
    Producer/Drone Op: Andrew Agcaoili
    DP: Tay Steele
    Water Cinematographer: Philip Kitamura
    1st AC: Kenyatta Kelechi
    Sound: Delilah Hernandez
    Water Safety: DJ Rodgers

And worked with a whole lot of amazing people along the way.

The likes of surfers, chefs, football players, marathoners, wrestlers, basketball players, skiers, rock climbers, rugby players, and more.

Like, really amazing people.

From superstar athletes and Olympians to leading restauranteurs. JJ Watt, David Chang, Malia Manuel, Mark Abma, and Malou Peterson to name a few.

It’s all made for a pretty great story.

And the best part is this is only at the beginning.

  • ECD: Jon Casey & Kevin Cimo
    CD: Amanda Roberts & Emily Nollet
    Agency Producer: AJ Batts
    Editor/Colorist: James Dunoyer
    Director/DP/Photographer/Drone Operator: Dave Shaw

    Production Co: Fair Folk
    Gaffer: Tony Ventura
    Key Grip: Alec Roy
    1st AC: Alex Lopez

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